The Green Side Of BIZ
Everyone is talking
about "greener" living. From recycling and composting to the
reduction of paper usage and the purchase of hybrid vehicles,
more and more of us are gravitating to products and services
that subscribe to the green philosophy.
If you think about
the processes involved in traditional coupon printing, you begin
to realize just how green mobile couponing really is. The cost
(both economical and environmental) of printing and distributing
traditional paper coupons is considerably higher than
distributing mobile versions. Environmental benefits include the
reduction of paper usage, elimination of printing ink, lack of
gasoline usage for getting the printed coupons to distribution
centers, and so on. The opportunities to reduce waste and reduce
cost through this communication tool represent incredible
opportunities for marketers and for our environment.
Mobile couponing
has been in existence for about six years, and its growth has
been explosive. Better technology on both the back end and the
consumer facing side has made it easier for brands to embrace
this new method of communication. What is even better is that
programs like these can be seamlessly tied into a well-rounded
mobile marketing campaign including SMS programs, mobile Web
sites and more. A brand's well-executed program benefits not
only the consumer but the environment as well. Now isn't that
something we can all value?
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